The project was simple but I made it campy. We had to create an infographic but I was too fixated on memes so I came up with this instead. This was a fun, interesting project since everything was done in a sort of straight-ahead manner from start to finish in After Effects , mostly in an effort to make it feel sort of unpolished. That was the hard part, really, getting it look attractive while still being sloppy enough to be comical. Having professionally-recorded audio really helped push this thing along and I don't think it took longer than a day or so to complete. In the future, I'd like to create more pieces that utilize sloppy-polish aesthetic of web animations to even better effect than this piece, which I think is very successful at that, in some regard.